It’s good to be square!

150 150 Studio You London

We’ve had an increase in clients recently who are recognising the importance of creating their own digital content for their Social Media channels. Film doesn’t have to communicate key messages and values on your website alone, instead film can be a critical component in Social Media marketing campaigns.

Working with both Kings Head Theatre and the British Youth Council recently saw us create bespoke new film content to reach new audiences. To maximise the real estate your promo takes up in a newsfeed, we recommend clients use a square or even portrait orientation as this content is not as restricted by the width of the newsfeed and instead can take up much more space. Content for both of these clients was shot using FULL HD and then cropped down to a square 1080×1080 resolution. Ensuring the films communicate their key messaging in under 60 seconds too means they can be used to reach target audiences on Instagram too.